The industry, for that is what it is, not a service, wants the public to hold them in better regard.
Together the aim is to change perceptions, challenge misconceptions about the parking sector and local government’s role and make the parking experience a better one for all concerned.
Their PR stunt isn't going to work until such time as they get their house in order.
Just look at this tribunal decision from yesterday, found in Mr Mustard's daily read of all Barnet Council decisions.
Mr Mustard has noticed that Barnet Council are very resistant to claims of cloning and other enforcement authorities are quicker to accept reality.
Clearly, the adjudicator thinks that Barnet Council are unreasonable but uses restrained language to say so.
The council had two chances to stop enforcement. The first one when the motorist wrote in to say the car had been cloned and the second when he lodged the Appeal with the tribunal. Someone then spent a couple of hours putting the evidence pack together. Mr Mustard would love to have a read of the case summary as he likes short works of fiction so if you know Arun Saroye please ask him to email firstname.lastname@example.org
It is of course really aggravating to have their car cloned and even more so when the council's representatives deny the blindingly obvious.
That is the work of an amateur. If you want to be treated as a professional then you must act like one.